TCC Athletics, powerpoint presentation help

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The presentation should be based on the previous paper called “TCC Athletics Proposal assignment” (AN20160913-101)

6 slides + 300 words for speaker’s notes

Developing the Sport Marketing Plan

Following the Sport Marketing Management Model, identify the components of the model as they apply to TCC Athletics (and TCC Basketball in particular).

1. The Mission Statement
2. Research related to the 4 C’s (Consumer, Competition, Company and the Climate)
3. Identify at least 5 segments for the product (TCC Basketball)
4. Identify the Target Market(s) for TCC Basketball
5. Identify a list of marketing activities that would appeal to/reach the target market

This assignment should be organized as a proposal to Rob Chaney, TCC Athletic Director

You should organize your proposal under the following headings:

Cover Page


Market Research

Segments of the Market

Target Markets

Marketing Options for TCC Basketball


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