TCC Athletics, powerpoint presentation help
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The presentation should be based on the previous paper called “TCC Athletics Proposal assignment” (AN20160913-101)
6 slides + 300 words for speaker’s notes
Developing the Sport Marketing Plan
Following the Sport Marketing Management Model, identify the components of the model as they apply to TCC Athletics (and TCC Basketball in particular).
1. The Mission Statement
2. Research related to the 4 C’s (Consumer, Competition, Company and the Climate)
3. Identify at least 5 segments for the product (TCC Basketball)
4. Identify the Target Market(s) for TCC Basketball
5. Identify a list of marketing activities that would appeal to/reach the target market
This assignment should be organized as a proposal to Rob Chaney, TCC Athletic Director
You should organize your proposal under the following headings:
Cover Page
Introduction
Market Research
Segments of the Market
Target Markets
Marketing Options for TCC Basketball
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