Stakeholder Management

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The program stakeholder management knowledge area defines program stakeholders as individuals and organizations whose interests may be affected by the program outcomes, either positively or negatively. In Chapter three of your MM text you were introduced to new concepts in stakeholder management relevant to programs as contrasted with projects. Respond to the questions below keeping in mind the differences between stakeholders on major programs and smaller scale projects. Utilize your readings, lectures and discussions and outside research in responding to each of the questions.

1. Develop a Program Stakeholder Identification Register for your PMO as shown in section 5.1 of the SPM.

2. Then create a stakeholder influence/interest matrix as shown in your MM text, chapter 3, p. 84. Explain the difference between stakeholder influence and stakeholder interest in your PMO. Is a stakeholder that has high influence on a program more important than a stakeholder that has a high interest in the program but no influence? Why or why not? Would you manage differently stakeholders with high influence and low interest, than those with a high interest but a low influence? If so, how?

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