Part 1 Write a discussion post.
Does advertising create or satisfy needs? Is advertising the bad guy? Do advertisers “cross” the line? Cite examples.
Part 2 Reply to both of the following posts.
Post 1: I think advertising creates and satisfies needs depending on the product. It is up to the consumer to use common sense and do their own research on products and services without blindly believing something that is advertised on TV. Advertisements should not be unethical or flat out lies, although at times, this does happen.
A personal example of advertising satisfying a need is Lasik eye surgery. I have seen ads for years for Lasik but after doing research chose to have PRK instead. The ads I saw featured zero pain, recovery time, and no side effects. They did not mention the possibility of having to do a second surgery or possible blindness from the flap from Lasik getting ruptured. While the ads aren’t lies or unethical, they just leave out bits and pieces of information. Last week I actually got PRK surgery which is like Lasik but is safer in the long run as there is no flap in the eye that can be ruptured. While PRK is more painful with a slower recovery time than Lasik it is preferred by surgeons. Lasik is preferred over PRK by patients as there is no recovery time or 6 month recovery time in vision.
Advertising isn’t the bad guy as consumers should be able to have enough sense to figure out if they are being mislead or whether or not they really need a product or service.
Advertising in general only focuses on the positive ends of products and services. Since it is not transparent, I believe it crosses the line. Advertisements can be misleading and when they are they cross the line.
Post 2: Advertising is a tricky part of business. It really is important to stay ethical. The business at the end of the day will do what is best for them. In order to make a profit the brand needs to be seen.Advertising can satisfy needs in most case scenarios, and create them in the others. Advertising is putting the company ahead of the others, but the business can occasionally cross the line.
Advertising is one of the most vital parts of a business. When a business is established it is important to satisfy a customers needs. The consumer needs to be reminded of the product. It is hard to remember that consumers are people. They have every day life, and they are not thinking about Coca Cola. It is Coca Cola’s job to remind the person that they exist. Now it is different for new products or inventions. They are creating a need for the product. New inventions need to establish their share of the market. Most of the time they are satisfying needs, but occasionally creating them.
Advertising is not the bad guy. The company has to do what they have to do to increase profits. Without successful advertising jobs are not created and there is no product or service. In the management study guide they stated, ” Advertising helps educate people.” (Management study guide, 2018). St Jude’s Children’s Hospital is a great example. They advertise, and receive donations to take care of the children in the hospital. That is extremely pure, and without their advertising they would not have nearly as many donations as they do now. That is an example of educating people.
There are boundaries in advertisements. The boundaries are crossed occasionally. Political campaigns are a great example of lines being crossed. With attacks to the other candidates character, it crosses the boundaries. In other stages it is not typically seen that someone crosses the line. There is typically a code of ethics that marketing agencies and companies abide by.
All in all, advertising is not just a key part to businesses, but to the economy. It does a lot of positive things. Some might think of it negatively, but advertising is a part of life. In this day in age it is vital to keep things moving forward. Marketing is a foundation that cannot be moved.
MSG Management Study Guide. (n.d.). Retrieved from https://www.managementstudyguide.com/objectives-importance-of-advertising.htm