Option #2: Marketing an Existing Product -MCT4

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Put yourself in the position of a marketer who wants to market an existing product or service. Write a paper explaining how you will remarket your product using a new strategy (branding, promotion, new market, etc.) with a focus on the segmentation, targeting, and positioning (STP) strategies to company executives to invest in your recommendation.

Be sure to cover the following:

  • The big picture; why an STP approach is appropriate
  • How the market may be segmented
  • Targeting plans; market attractiveness
  • Positioning strategy utilizing the 4P’s of marketing

Provide justifications, in the form of research, for your decisions and reference your textbook and required readings.

Your paper should be two to three pages in length, not including the title and reference pages, and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least two scholarly references in addition to the course textbook and required reading assignments.


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