marketing strategies and cover letter

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This is the final part of your marketing plan. In this section you will be finalizing your market plan. In 2 -3 pages:

  • Identify four Marketing and Promotion Strategies (i.e., Advertising – Printed media vs. Television advertisements, etc.).
    • For each of the strategies, explain the significance to your organization.

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Your final marketing plan should include the following:

  • cover letter
    • This letter (no longer than a page) should form a personalized overview of the document. Highlight areas of the plan that are particularly crucial to the reader, providing an indication of how this plan will help your organization attain overall success in the future.

The final section of your Marketing Plan should be your Reference Page.

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