Developing a New Product

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Developing the New Product- Chick-Fil-A

Complete the following tasks:

  • Indicate the types of stakeholders involved in the
    development process for the product or service of your chosen company (Chick-Fil-A).
  • Evaluate the impact of key inputs from stakeholder
    groups on new product/service development efforts.
  • Analyze the role these key stakeholder groups can play
    in contributing to the success of a new product/service.
  • Examine the persuasive strategies that can be used to
    enfranchise stakeholders in new product/service development projects.
  • Assess the key competitive advantages that information
    technology (IT) has delivered to the area of new product/service
    development.

Submission Details:

  • Present your analysis as a 3-page report in a Microsoft
    Word document formatted in APA style.
  • On a separate page, cite all sources using APA format.

Assignment 2 Grading Criteria

Maximum
Points

Accurately described the types of
stakeholders involved in the new product development process and evaluated
the impact of key inputs from them.

10

Analyzed the role these key
stakeholder groups can play in contributing to the success of a new product.

10

Critically examined the persuasive
strategies that can be used to enfranchise stakeholders in new product
development projects.

10

Assessed the key competitive
advantages that IT has delivered to the area of new product development.

10

Used correct spelling, grammar,
and professional vocabulary. Formatted the paper and cited all sources using
APA format.

10

Total:

50

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