Case Study 3: Driving Ari Fleet Management with Real-Time Analytics
- Why was data management so problematic at ARI?
- Describe ARI’s earlier capabilities for data analysis and reporting and their impact on the business.
- Was SAP HANA a good solution for ARI? Why or why not?
- Describe the changes in the business as a result of adopting HANA.
Case Study 4: Zappos
- Define SCM and how it can benefit Zappos.
- Explain CRM and why Zappos would benefit from the implementation of a CRM system.
- Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation.
- Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers.
- Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction.
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