Week 3 – Assignment
Change Model Assignment
Assume you are the Sales and Marketing Director for Sea Treasures, a
small group of well-known retail stores specializing in exotic sea life
and high-end accessories for aquariums. The company has been in
business for over 50 years, but the customer base is shrinking, sales
are slow, and you are faced with reducing staff and closing stores. Sea Treasures will
be out of business within a year if innovative and creative changes are
not made quickly. After many months, you have finally been able to
convince the owner that the only way to sustain the business and
increase revenue is to create an Internet Website to sell the large
inventory of aquarium decorator items (currently gathering dust in a
costly warehouse) . This will be a short-term, small scale change. Six
months later, you will expand the Website to sell live sea creatures
such as tropical fish and small sea turtles online, which is a
long-term, large-scale change.
You face many challenges in this
transformational change initiative, beginning with strong employee
resistance, new technology, and shipping methods. Many small businesses
have been faced with these same issues, and have made the transition
successfully. Consider the humble beginnings of Amazon, and look where
they are today. Selecting the best change model for this business, and
implementing it step by step provides the foundation for creating an
exciting new company.
In 3 – 5 pages, explain which change model
you would follow for the short-term change and which you would follow
for the long-term change. Provide rationale for your decision and
discuss the effects that these changes would have on the employees,
managers, and executives within the organization. Include at least
three references and follow standard APA formatting for your paper.
Carefully review the Grading Rubric (Links to an external site.)for the criteria that will be used to evaluate your assignment.