- Identify a Horticulture focused agribusiness operating in Australia.
- Identify its business units and products and services lines.
- Identify its business revenue units and discuss the importance of thelargest of these revenue units.
- Analyse the Horticulture agribusiness’ external environment
- Discuss its political, economic, social, technological, environmentaland legal operating environment.
- Analyse the Horticulture agribusiness’ internal organisation.
- Discuss its resources, capabilities, core competencies and competitiveadvantages.
- Make recommendations for the future strategic direction of the selected Horticulture agribusiness.Write the report in English with structured sentences that conform to academic writing guidelines.Follow a report structure with an executive summary, table of contents and conclusion.Use Harvard referencing style in text and in the list of references. A minimum of eight (8) journal articles and textbook references are required to show basic research.Words – 2200
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