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Evaluating the Marketing Mix


Congratulations. You have just been named marketing manager of a major new
startup company, Home Essentials Inc. Your job will be to perform the
daily tasks of a marketing manager.

The first day on the job you receive this problem. They know they have a problem
but they are not sure what it is. They know it must be fixed very soon or they
will be out of business. Write a 3–4 page memo to the CEO of Home Essentials,
Inc. detailing what you think the problem has been and what you think
contributes to the problem and recommend a solution addressing the 4 P’s in your
response. Your solution can have multiple steps or considerations.


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