Sales Management

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Each response should be 300 words and researched using the course materials I provided as an attachment. Please include page numbers and in-text citations and references following APA formatting.

Read the House Handy Products case at the end of Chapter 12. Each question should be discussed thoroughly. (p.359)

1.Provide a summary of the case including an analysis of the key facts and potential dilemma.

2.What type of training does House Handy provide new members of its sales force?

3.What method or methods of recruiting and training would make the most sense for House Handy’s sales force? Justify your answers.

4.Assume you are the House Handy VP of Sales. How do you determine if you are getting a return on the money you invest in training the sales force? What specific items would you measure to make that determination?

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