MRKT 310 Week 6 discussion question topic 4

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MRKT
310 Week 6 discussion question topic 4

TOPIC 4 – Pricing Strategies

Actions for TOPIC 4 – Pricing Strategies

There is no shortage of pricing
approaches, and as customers, we are exposed to all of them at some time or
another in our purchasing processes. Choose one of the pricing approaches
discussed in the readings and discuss a product, the pricing approach, and why
you think it is the most appropriate approach for that particular product given
your consumer characteristics. Be sure you understand the definition of your
approach before tackling this topic. 

Many of you will be tempted to use
promotional pricing since it is the easiest to demonstrate. So promotional
pricing is not “for sale” (pun intended)
. Pick one of the other
approaches for this topic. 

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