This assignment will assess the
following competency: 4. Demonstrate the ability to exhibit sound marketing
Based on the learning experience in this
course along with the new marketing knowledge that you have acquired discuss in
300 – 400 words how you can use these practices to improve the marketing
effectiveness in your current organization? Discuss how you can forge a
long-term marketing strategy in your organization. How can the establishment of
effective workgroups assist you here?
Textbook: MM4: A student-tested
faculty-approved approach to learning-Marketing Management; Dawn
**Topics covered throughout the course
to highlight throughout the paper:
– Marketing strategy : Why is
Marketing Management important?
– Customer behavior
– Segmentation: market segment;
demographic, geographic, psychological, behavior, B2B, How do marketers segment
– Product positioning: Positioning
via price, and promotion
– Targeting: what is targeting,
and do marketers do it
– Products: Goods and services
– Brands. What is a brand and what
are branding strategies?
– New product, Why are new product
important and how does Marketing develop new product for their customers?
– Pricing; Why is pricing so
important, low prices vs. high prices
– Advertising messages and
marketing communication, What is advertising, Why is it important, What market
goals are sought from advertising campaigns?
– Social media
– Customer satisfaction and
– Marketing strategy
– Marketing research tools-Why is
it important to research?
– Marketing plans STP and the 4 P’s