Introduction part of advertising project, marketing homework help

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The group project is [Following the assignment specifics above, create a marketing communications campaign that
promotes US 231 from north of Troy to Brundidge as a place to stop and spend time. This campaign
should focus on highlighting existing attractions in Troy and the immediate surrounding area adjacent to
US 231. ]

Just do the Following Part

(1) Background research using library databases and the Internet must be conducted on the broad environment
in which your organization operates, including global, national, and regional trends that are likely to affect its
future operations; research must identify and describe the target market. The most useful and relevant research
should be explained in the final report as well as highlighted in the Power Point presentation.

Around 3 pages with a summary

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