Branding and Segmentation Presentation
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Create a 5-slide Microsoft® PowerPoint® presentation with detailed speaker notes not duplication the slides with references in the speaker notes.
Develop a segmentation analysis ofStarbucks” Address each variable of segmentation (geographic, demographic, behavioral, and psychographic) that is significant in attracting the target market.
Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant, and answer the following questions:
- Introduction
- Address each variable of segmentation (geographic, demographic, behavioral, and psychographic) that is significant in attracting the target market.
- What is the target market for each company’s product, service, and/or product line? Discuss the target market in terms of the segmentation variables.
- What is the company’s branding strategy? Provide examples of how the branding strategy relates to the identified target market.
- Conclusion
- References
APA format. Please
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