Customer satisfaction

Unique Customer Experiences at Jordan’s Furniture.docx 

LP4.1 Assignment: Jordan’s Furniture

This assignment will assess the following competencies: 1. Analyze effective
marketing theories and principles, and 5. Appraise the effectiveness of various
marketing strategies.

After reading Unique Customer Experiences at
Jordan’s Furniture, and based on your readings from our
textbook, write a 300-400 word essay in which you address the following
questions:

• Customers have expectations of the businesses that they
  patronize. What expectations would someone entering a Jordan’s Furniture
  store for the first time likely have?
• What expectations would a loyal, repeat customer of
  Jordan’s Furniture likely have?
• Sometimes companies approach customer relationship
  management differently for new customers than they do for loyal, repeat
  customers. Does Jordan’s approach to customer relationship management
  differentiate between new customers and loyal customers? Explain your
  answer.

The paper
must be researched using at least two scholarly
or professional marketing resources, as well as the textbook. 
The references must be cited and properly placed on the reference page using
APA formatting.