Customer satisfaction

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Unique Customer Experiences at Jordan’s Furniture.docx 

LP4.1 Assignment: Jordan’s Furniture

This assignment will assess the following competencies: 1. Analyze effective
marketing theories and principles, and 5. Appraise the effectiveness of various
marketing strategies.

After reading Unique Customer Experiences at
Jordan’s Furniture
, and based on your readings from our
textbook, write a 300-400 word essay in which you address the following
questions:

  • Customers have expectations of the businesses that they
    patronize. What expectations would someone entering a Jordan’s Furniture
    store for the first time likely have?
  • What expectations would a loyal, repeat customer of
    Jordan’s Furniture likely have?
  • Sometimes companies approach customer relationship
    management differently for new customers than they do for loyal, repeat
    customers. Does Jordan’s approach to customer relationship management
    differentiate between new customers and loyal customers? Explain your
    answer.

The paper
must be researched using at least two scholarly
or professional marketing resources, as well as the textbook. 
The references must be cited and properly placed on the reference page using
APA formatting. 

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