Check out Luckin’s business model (China) and imagine opening coffee shops like this business model in Manhattan.
The name of the new coffee shop is “Smart Coffee”, please read the uploaded class file then finish following questions.
1.List out your Beachhead Market + End-User Profile. ( already in the word doc)
2:What will keep a customer loyal for a long time? What strategies would accomplish that while respecting your value proposition and customer needs?
3:How will you reduce your COCA for your startup?
4:Validate how this is the most cost effective way to acquire the customer.
5:List your 15+ sources at the end titled “Bibliography” in MLA(modern language association 8th edition) format.