Read Case # 5 (in your textbook), “Chipotle Mexican Grill in 2013: can it hit a second home run?” and Perform the following analysis:
- What are the chief elements of Chipotle’s strategy?
- Perform a SWOT analysis for Chipotle. What does this analysis reveal about Chipotle’s situation and future prospect?
- What is your assessment of the company’s financial performance during 2007-2012 based on the data in Exhibit 1?
- What are the major issues that Chipotle faces? What are your recommendations to its top management?
Chapters 4 and 5 of your text provide detailed discussion of topics/tools that you would need to know in order to complete this assignment.
Save your work in Word (.doc). Upload and submit it via the link by the end of Week 4.