This assignment will
be an analysis of the place and price decisions of a health services
organization as covered in Week 5 and 6. You may use the same
organization that was your focus on Written Assignment 2, or pick another
health services organization with which you are familiar. Be sure you
understand the marketing concepts discussed during Weeks 5 and 6 and can apply
them to your organization.
You might have to seek
out some information on the organization by visiting its website, or if it is
an employer interviewing someone who has knowledge of the pricing and
distribution decisions. After you have completed your research, answer
each of the following questions in turn following all the general guidelines or
written assignments posted in the syllabus.
- Brief overview of the organizations service/products
and a description of their target market. This is important to
ensure that your analysis considers the needs of the target market in
evaluating their pricing and channel decisions.
- How do you think the organization arrives at its
price? Refer to the Week 6 Overview for a framework of some of the
pricing considerations and discuss those that appear relevant to your
- Do you think the pricing strategy is appropriate?
Can it be improved to better meet its customer’s needs?
- Is the organization hindered or helped in their pricing
decisions by government or payer restrictions. If so, how do these
restrictions impact their pricing strategy?
- What kind of value delivery network does the
organization employ, e.g. horizontal or vertical, and what is their
distribution strategy, e.g. exclusive, intensive or intensive? What
factors influence the distribution strategies of this organization?
Are they customer-focused? If possible, outline all of the
channel members and what function they perform to serve the customer?
- Can you recommend any changes to the value delivery
network that would serve customer needs better?
This professor grades
very hard and is not satisfied unless the work is very good. APA citations and references
in everything. Please acknowledge understanding the assignment well before