how to reduce the use of disposable coffee cups by applying community based social marketing

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College wants to reduce the use of disposable/single‐use coffee cups, which contribute to unnecessary waste of resources. Your task is to prepare a campus‐based behavior change program that will reduce disposable coffee cup use on campus.

Your proposal must:

1)define the goal of the program, including the specific behaviors (e.g. whose action, what action?) that you seek to change;

2)specify the tools or interventions that will be included in the program

3)explain the overall logic of the design (how you chose the tools and interventions, and how you understand the change will occur); and explain how you will design the tools or interventions to ensure they are effective.

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