case analysis paper 7

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The case has two parts to be completed. The first part is due April 1, 2020. The second Part is due April 10, 2020. I will upload the case and the other material that has to be incorporate into the paper . Remeber the first part is due Wednseday by cst. Follow direction to both part.


Case Outline


Introduction – Take the perspective that you are a consultant to the organization and they

have hired you to help with their problem. Do not repeat the text of the case. Set

assumptions. For example, when did this happen? Yesterday? Last year? Describe the

environment relative to the time, place, and industry involved. Introduce the work that will

be accomplished to provide a full plan.




External Analysis – no bullets, explain why you included the factors as opportunities or

threats. Support this portion of the case with research.

b. Internal Analysis- no bullets, explain why you included the factors as opportunities or


i. Diagnostic model that fits the problem. Talk about each piece of the model as it

relates to the organization. Support this portion of the case with research.

Justify your decision to use your model. Use the models that are in the text.

ii. Cultural Web

iii. Structural Dilemmas


Formulation – strategy(ies)/initiatives that will be used to resolve the problem. Do not

suggest a remedy, e.g. using the phrase “the company should…”. Instead, tell the

organization directly what must happen for them to succeed. These are recommendations

that follow directly from your analysis. For example, if you determine that the organization

is functioning in a changing industry, e.g. radio and television, your initiatives need to

address that problem as it relates to the central issue. In the case of McDs, how would using

television and radio remedy the problem of lack of consumer information?


Implementation – Kotter’s Eight Step Model. Each step defines the action steps that must

happen for EACH initiative to take place. Be very specific – for example, if you want training

to happen, you need to say how many hours of training, who will be trained, the date by

which everyone must be trained, and any other details that will help the organization do

exactly what it needs to do to successfully change.


Plan to address resistance

b. Communication plan


Image of change

d. Lessons learned


Evaluation – who collects the data? What are the measures? When are they due? To whom

are the results reported? Again, be very specific. Make this a table that follows all other

portions of your



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