CONSUMPTION-AND-DEMOGRAPHICS-2-3-pages-NO-double-space-

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A PRELIMINARY INTERNATIONAL BUSINESS ENVIRONMENT ANALYSIS of Malaysia, Argentina, Morroco

Direction: Use data from 5tables bellow on your analysis( Example paper in file bellow). Analyze and compare the volume, trend and pattern in three countries. Explain which country is better than others( we choose Malaysia better than other). Limit to 2-3 pages. Use sub-heads and paragraphs, as needed.]

+ Consumption and Demographic Analysis table:

A. Consumer expenditure on household appliances (in million US $)

Country

2011

2012

2013

2014

2015

2016

Malaysia

$943.6

$1,052.4

$1,161.9

$1,241.3

$1,343.1

$1,433.3

Argentina

$1,300.4

$1,602.6

$2,084.2

$2,840.7

$3,642.4

$5,046.5

Morocco

$539.7

$572.7

$605.3

$642.8

$674.7

$729.3

B. Possession of the durable (dishwasher, microwave oven, washing machine etc.) (%)

Country

2011

2012

2013

2014

2015

2016

Malaysia

89.2%

90.5%

92.2%

94.0%

94.6%

95.1%

Argentina

86.6%

87.9%

88.8%

89.6%

90.3%

91.0%

Morocco

42.8%

45.5%

47.2%

49.0%

50.8%

52.5%

C. Total Population in millions

Country

2011

2012

2013

2014

2015

2016

Malaysia

29,062.0

29,510.0

30,213.7

30,598.0

30,995.7

31,395.5

Argentina

41,655.6

42,095.2

42,538.3

42,980.0

43,416.8

43,847.3

Morocco

32,532.0

32,984.2

33,452.7

33,921.2

34,377.5

34,817.1

D. Urban households as a percentage of total households

Country

2011

2012

2013

2014

2015

2016

Malaysia

72.68%

73.43%

74.15%

74.85%

75.52%

76.17%

Argentina

91.86%

92.01%

92.16%

92.29%

92.43%

92.56%

Morocco

63.61%

64.03%

64.44%

64.86%

65.28%

65.70%

E. Households with Electricity (% of Total)

Country

2011

2012

2013

2014

2015

2016

Malaysia

99.8%

99.9%

99.9%

99.9%

100%

100%

Argentina

99.2%

99.3%

99.4%

99.5%

99.5%

99.6%

Morocco

98.9%

99.2%

99.3%

99.5%

99.6%

99.7%

[Note: All data for the table should be collected from the GMID. Use the same of unit of analysis for comparison. Use the U.S./International Dollar fixed exchange rate. Usually, latest year is the GMID default, use that. If not, change it to latest year.]

Hint: (Please use this for your answer)

  • -Without electricity we cannot use the Microwave. (table E)
  • -Why should urbanization matter? People are living in more urban areas than rural. People who live in more urbanized areas have more purchasing power. More urbanization more money. (table D)
  • -Why should we learn about total population? More people more microwaves (more consumption-more mouths to feed). (table C)
  • -To see how many microwaves are in possession. If you have a more saturated market you have less amount of entry. Vice versa. (table B)
  • -Understand the trend (2010-2015). Which country shows you most growth? Which country looks more favorable? (table A)


Rubric:

• Country we are choosing to enter: MALAYSIA

• When writing, be sure to write about why we chose Malaysia and not the other countries, this is where the data comes in handy.

• 12-point font, no double space.

• Write 2-3 pages.

• Make sure to compare the countries to one another when you are writing, don’t just describe.

• Remember to reference tables when writing by APA format (include link of all the Souces)

. Provide evidence for your reasons/decisions.

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