please follow the instruction iside the word file.
and please follow the Rubric bellow:
1-Good description of the attributes (features, functions, uses, product design, brand name, level of qualityâ€¦) and benefits of the chosen product (productâ€™s utility, what that product does for a customerâ€¦).
2-Good definition of the various levels of a product (the core, actual, and augmented product benefits).
3-Good and clear definition of the various steps in the new product development process (idea generation, ideas screening, concept development, marketing strategy, business analysis, concept testing and commercialization).
4-Good and clear definition of the various stages in the product life cycle (Introduction stage, Growth stage, Maturity stage, Decline stage).
5-Good and clear explanation of the various dimensions upon which a company manages its product portfolio (product mix width, product mix length and product mix depth).