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In this submission we will examine the “Power and Value” of the Brand, and why the “Value Proposition” is critical to the success of the product, and organization.. For background review the readings in the textbook, and use the Library database of LexisNexis to examine various Brands value and market power. In addition discuss how we build the value of the brand (like Brand Equity), and strategies we employ to grow the Brand?

please make sure you use “LexisNecis”

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