Cross-Cultural Training for Global Business

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Cross-Cultural Training for Global Business  (The ones in yellow i picked just choose one)


You have been tasked by either your workplace or a government contractor (you 
select a company) to provide business executives with a report or presentation 
detailing key insights into conducting business in a specific country (you 
choose the country). Write to a primary audience of senior-level decision 
makers as well as a secondary audience of middle management employees who will 
be conducting business in the country of your choice.

Become familiar with a specific country/culture through interviews (if at all 
possible) and research.

A good starting place might be Based 
on your interviews and research, create a report summarizing how to perform 
business in the culture you selected.

Here are a few ideas to consider as you begin researching your selected 
culture. You do not need to include each topic. Think about your audience. What 
will be the best way to present this information?

• Key Customs and Courtesies Necessary for Social and Business Interaction
• Greetings
• Gestures that might be offensive
• Appropriate dress—colors that show respect, mourning, love, joy
• Interpersonal communication style—attitudes toward conflict
• Eating customs and favorite foods
• Formal meetings of men and women
• Punctuality—different approaches to deadlines and completing tasks
• Collective or individualist society
• Decision-making styles
• Attitudes toward self-disclosure
• Approaches to knowing
• Attitudes and Values, Religion
• Political aspects
• Religious aspects: prohibited behaviors, foods, tolerance—friction between 
religious groups
•Important cultural values, work ethic, value put on money, family
• What do they respect, value? Competitiveness or cooperative behaviors
• Politeness vs. factual honesty
• Economy
• Major products and services
• Media entertainment

Research and cite all reference materials used to prepare your proposal/report 
and presentation.
—adapted from James Glen Beggs, PhD
Refer to Module 4 and Module 5

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