Starbucks Case Study
Watch the video and answer questions: (1-2 pages)
- What made Starbucks great when they first started out?
- What does the leader of Starbucks see when he goes into the store when trying to figure out what is wrong with sales?
- Did it work for Charles Schultz to come back as the CEO at Starbucks?
- What were his primary goals for Starbucks?
- How did he do it?