Keynows “Marketing Analysis”

Continue with the case study you chose in Week 2.


Write a 3-5 page paper/analysis on your chosen case study (See Week 2).  This week you will complete the Marketing Strategy for your chosen case study.


Consider these elements as you write your paper:


Primary (and Secondary) Target Markets

Product Strategy

Pricing Strategy

Distribution/Supply Chain Strategy

Integrated Marketing Communication (Promotion) Strategy

Within your paper/analysis be sure to address the following:


Include a title page and 2-3 references.  

Only the body of the paper will count toward the page requirement.  Only one reference may be located online (not Wikipedia)


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