Marketing Strategies: Discussion 6

Read and review Sigma Marketing case from the text. Focusing on the Product Life Cycle of desk calendars, analyze the phases of Sigma’s strategy as the product passed through phases.  Using research regarding Product Life Cycle, recommend potential product strategies for Sigma Marketing. Support your recommendations with researched rationale.


Support your analysis with at least 3 resources beyond text cited in APA format.




At least 3 Academic references are required, cited and sourced in APA format. Minimum of 250 words (not counting the references). Paragraphs need to be between five to nine sentences. Be careful with originality as this will be submitted through a plagiarism checker –


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