Ethics & Credibility in Business Communications

Write a 350- to 700-word paper (not including title and reference page) pick any current event you choose according to the following criteria: 

 

  • Explain the situation of the event.
  • Describe the company’s ethical obligation in their communications to the public.
  • Answer the following questions: 
    • Did you find any evidence of communications to the general public?
    • How effective was the communication in terms of establishing credibility?
    • If not, what approach would you suggest the company take to communicate to the public to gain credibility? 
  • Cite and reference at least two sources. 

 

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