executive summary 39

Draft your 350- to 525-word Executive Summary.

Include the following sections in your summary:

  • Who are we?
    • Summarize the products or services your company will offer.
  • What do we sell?
    • Determine who you will compete against to sell to your customers
  • Who do we sell to?
    • Describe your ideal customer.
    • Evaluate how many potential customers exist for your business.
    • Distinguish the recognizable types or segments of your customers.
  • Financial Summary
    • Hypothesize your projected revenue and expenses
    • Explain the logic that was used to come up with your revenue forecast
    • If you are starting this business, predict when you will show a profit.

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