When deciding if your purpose is worth pursuing, ask yourself:

16) When deciding if your purpose is worth pursuing, ask yourself:
a) What likely response will it receive?
b) what are audience attitudes toward the purpose?
c) is the purpose realistic?
d) all of the above

17) An audience-centered message will consider the audience's
a) probable reaction
b) needs
c) size
d) all of the above

18) Good sources of information you might need for a particular memo or e-mail message might come from
a) financial statement
b) news releases
c) annual reports
d) all of the above

19) when you need immediate feedback, which of these media is most effective?
a) written
b) electronic
c) oral
d) all are equally effective

20) Leaner media are best used for messages that
a) are highly emotional
b) are nonroutine
c) are routine
d) require feedback

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