This assignment is a Case Analysis of the Bank of America Case attached.The most important thing is

This assignment is a Case Analysis of the Bank of America Case attached.The most important thing is to address all factors within Level IV of the Customer Value Funnel: Customers. Below are some of the questions that I have created to properly devise the solution for this assignment.LEVEL 4: CUSTOMERSWe are defining the target market here:1- Identify who are BOA’s customers. 1b- Identify what BOA customers want.2- Do they seek the same levels of service? Do they seek the same levels of quality, price, and image?2b- How does BOA cater to these types of differences?2c- Is BOA able to customize its products and services to meet the needs of a specific group of clientele?3- What does value mean to each segment? 3b- How is it reflected in demands?3c- What does BOA do to be as responsive as possible in terms of delivering superior customer value (SQIP)?4- Is BOA co-creating value with customers? 4b- How does it communicate and interact with customers?I am looking for 2-3 pages of insight from a tutor. I want to make sure I am on the right track.

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